Work
01 / AIG DESIGN STUDIO & DESIGN OPS
Built the in-house studio for AIG Life UK. Created a 6-step creative framework, request templates, and tracking systems that delivered 350+ projects in a single year.
DesignOps, brand guardianship, workflow design, stakeholder training
02 / AIG LIFE CPD ACADEMY
Migrated AIG Life's learning platform in-house to aiglife.co.uk. Redesigned the site layout and launch collateral, driving a 90% user surge and a 208% page-view spike in week one.
UX/UI design, campaign assets, presentation redesign
03 / theTOOLKIT
Built a centralised Ceros® digital hub for UK advisers. Structured dense product content into an interactive tool that generated 5,800+ visits and earned national industry coverage.
Web development (Ceros®), UX/UI design, information architecture
05 / AIG LIFE BRAND BOOK
Integrated the global "We See The Future In You" creative suite into the official AIG Life UK master brand guidelines. Defined local visual standards, grid frameworks, and asset execution rules for regional marketing collateral.
Brand guardianship, guidelines system design, campaign application
06 / LUIS SOTO & CO REBRAND
Repositioned Colombia’s oldest real estate agency (est. 1888). Replaced its century-old logo with a modern brand system, brand guidelines, and marketing templates.
Brand identity, visual positioning, art direction, system design
07 / LIFE & TIMES MAGAZINE
Designed the inaugural issue of AIG Life’s internal magazine. Built an editorial layout system and publication structure distributed to 430+ UK staff members.
Publication design, editorial layout, art direction
08 / HR SUPPORT ASSETS
Converted dry company policies and employee handbooks into clear visual induction guides and interactive presentation decks for AIG Life onboarding.
Internal communications, presentation design, information design
04 / CRITICAL ILLNESS CHOICES
Created the multi-channel launch campaign for a flexible insurance product. Developed motion graphics, social GIFs, and sales collateral that generated 7,300+ impressions and a 6.5% LinkedIn engagement rate.
Campaign visual design, video art direction, multi-channel collateral
01 / AIG DESIGN STUDIO & DESIGN OPS
DesignOps, brand guardianship, workflow design, stakeholder training
Built the in-house studio for AIG Life UK. Created a 6-step creative framework, request templates, and tracking systems that delivered 350+ projects in a single year.
02 / AIG LIFE CPD ACADEMY
UX/UI design, campaign assets, presentation redesign
Migrated AIG Life's learning platform in-house to aiglife.co.uk. Redesigned the site layout and launch collateral, driving a 90% user surge and a 208% page-view spike in week one.
03 / theTOOLKIT
Web development (Ceros®), UX/UI design, information architecture
Built a centralised Ceros® digital hub for UK advisers. Structured dense product content into an interactive tool that generated 5,800+ visits and earned national industry coverage.
04 / CRITICAL ILLNESS CHOICES
Campaign visual design, video art direction, multi-channel collateral
Created the multi-channel launch campaign for a flexible insurance product. Developed motion graphics, social GIFs, and sales collateral that generated 7,300+ impressions and a 6.5% LinkedIn engagement rate.
05 / AIG LIFE BRAND BOOK
Brand guardianship, guidelines system design, campaign application
Integrated the global "We See The Future In You" creative suite into the official AIG Life UK master brand guidelines. Defined local visual standards, grid frameworks, and asset execution rules for regional marketing collateral.
06 / LUIS SOTO & CO REBRAND
Brand identity, visual positioning, art direction, system design
Repositioned Colombia’s oldest real estate agency (est. 1888). Replaced its century-old logo with a modern brand system, brand guidelines, and marketing templates.
07 / LIFE & TIMES MAGAZINE
Publication design, editorial layout, art direction
Designed the inaugural issue of AIG Life’s internal magazine. Built an editorial layout system and publication structure distributed to 430+ UK staff members.
08 / HR SUPPORT ASSETS
Internal communications, presentation design, information design
Converted dry company policies and employee handbooks into clear visual induction guides and interactive presentation decks for AIG Life onboarding.