Client
AIG Life UK / Aviva
Role
Campaign Visual Design, Motion Graphics, Social Animation, Sales Assets
Impact
7,393 Impressions, 6.5% LinkedIn Engagement Rate, 4,420 Video Views
01 / CAMPAIGN SALES LITERATURE
Created adviser-facing sales collateral to highlight product flexibility. Structured the brochure layout around core cover, enhanced critical illness, and children's cover to make complex policy options easy to navigate.
02 / MULTI-CHANNEL SOCIAL & MOTION
Produced animated social teasers, storyboards, and executive quote posts for LinkedIn and Twitter. The motion assets accumulated 4,400+ video views and a 6.5% engagement rate during launch week.
03 / INTERACTIVE DIGITAL GUIDE
Built an interactive digital guide for advisers to evaluate policy terms on demand. Designed clear navigation menus so users can quickly compare cover tiers, Smart Health benefits, and grouped medical conditions.
Ownership: © AIG Life / Aviva. Campaign created for AIG Life UK.
More Work
Brand system and guidelines
Identity and printed collateral