Modernising Colombia's oldest real estate agency (est. 1888)
Client
Luis Soto & Cia S.A.
Role
Brand Identity Design, Visual Positioning, Art Direction, Guidelines
Output
Logo Suite, Brand Guidelines, Print, Window and Billboard Collateral
Outcome
Replaced a fractured legacy mark with a unified brand system across print, outdoor, and physical media
WEBSITE
01 / BRAND IDENTITY & HERITAGE POSITIONING
Replaced a fragmented, outdated logo with a unified primary mark. Integrated the "1888" founding year directly into a circular seal lockup, pairing historic authority with structured typography and a navy palette.
02 / SYSTEM DESIGN & COLLATERAL APPLICATION
Developed full brand guidelines and produced real-world applications across physical and print touchpoints, including business stationery, "Vende" (For Sale) window displays, print advertising, and large-format outdoor billboards.
Ownership: © Luis Soto & Cia S.A. Brand identity designed for Luis Soto & Co.
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