Design Focus
Information design, brand systems, DesignOps, campaign strategy
Figma, Adobe CC (InDesign, Illustrator, Photoshop, After Effects, Premiere Pro, Media Encoder), Ceros
Graphic Designer
Led the visual rebrand and asset migration of AIG Life UK into Aviva following the TUPE transfer. With the transition complete, now driving ongoing creative campaigns, digital collateral, and brand communications across multi-channel customer touchpoints.
Graphic Designer & In-House Design Studio Manager
Built the internal studio infrastructure from scratch, overseeing stakeholder intake, workflow processes, and brand governance. Translated complex financial data into high-performing print, digital, and motion assets, using performance analytics to continuously refine campaign design.
Digital Creative
Designed end-to-end marketing campaigns across landing pages, email systems, social media, and video. Established standardised design workflows to speed up production across marketing and creative teams.
Digital Marketing Intern
Supported the Digital Marketing team in developing targeted demand-generation campaigns for the Digital Sales business unit.