Client
AIG Life UK / Aviva
Role
Publication Design, Editorial Layout, Art Direction
Output
Magazine Identity, Editorial Grid System, Digital Motion Preview
Outcome
Standardised internal communications format distributed to 430+ UK staff
Note
Internal publication—proprietary text and corporate data have been replaced with placeholder copy for confidentiality
01 / EDITORIAL IDENTITY & GRID SYSTEM
Created the visual identity, cover layout, and modular grid system for AIG Life's employee publication. Defined typography hierarchies, pull-quote styling, and image framing rules to structure internal news and long-form features.
02 / FULL ISSUE PREVIEW
Built an interactive page-turn motion preview featuring the lead story ("Let's talk about critical illness"). Used the video walkthrough to demonstrate how the grid layout, typography scales, and photo treatments perform across a multi-page editorial spread.
Ownership: © AIG Life / Aviva. Internal operational project created for AIG Life UK.
More Work
Onboarding and policy guides
In-house creative engine