Client
AIG Life UK / Aviva
Role
Studio Setup, Brand Guardianship, Workflow Design, Stakeholder Training
Team
3-Person Studio (Lead Designer, Graphic Designer, Senior Consultant)
Impact
Delivered 350+ projects/year, reduced agency spend, onboarded 10 marketing consultants
01 / Studio Identity & Launch
Created the visual identity and launch presentation deck for the in-house studio. Established an independent internal brand to transition the creative team from passive order-takers to strategic business partners.
02 / Workflow & Briefing System
Designed a standardised 6-step creative process and built 4 tailored briefing templates (Quick, Full, Video, Email). Onboarded 10 marketing consultants to unify project intake and eliminate scope creep.
03 / Enablement & Training
Rolled out standardised email signatures, weekly status update layouts, and a company-wide brand onboarding deck to maintain design consistency across marketing teams.
04 / Brand Refresh & Evolution
Refreshed the Studio’s brand identity after two years of operational feedback, introducing a vibrant purple palette, updated briefing templates, and modernised internal communication assets.
More Work
