Client
AIG Life UK / Aviva
Role
Web Development (Ceros®), UX/UI Design, Information Architecture
Impact
5,800+ Total Visits, 107 Avg Daily Views, Featured in National Industry Media
01 / UX & CONTENT ARCHITECTURE
Built a centralised Ceros® hub to serve UK insurance advisers across the full sales lifecycle, from initial prep to post-policy follow-up. Designed simple navigation structures and clear visual hierarchies that sustained an average of 107 daily views.
02 / END-TO-END CUSTOMER JOURNEY
Mapped interactive modules directly to adviser workflows. Enabled users to seamlessly toggle between pre-meeting research, live presentation decks, and downloadable client follow-up assets.
03 / MEDIA COVERAGE & INDUSTRY RECOGNITION
Built an experience that earned national press coverage across major UK financial publications, including COVER, Health & Protection, and Life Insurance International.
Ownership: © AIG Life / Aviva. Platform originally built on Ceros®.
More Work
Launch campaign and sales collateral
Identity and printed collateral