Client
AIG Life UK / Aviva
Role
Lead Graphic Designer, Brand Guardianship, System Integration
OUTPUT
Master Brand Guidelines, Visual Adaptation Rules, Layout Standards
Impact
Standardised regional campaign execution across internal teams and partner agencies
01 / BRAND PLATFORM & STRATEGY
Adapted the global "We See The Future In You" campaign platform for the UK market. Defined localised messaging hierarchies for advisers, policyholders, and internal staff to maintain brand alignment across regional touchpoints.
02 / GUIDELINE SYSTEM & LAYOUT RULES
Authored the layout rules, typography scales,
and colour palettes for the campaign integration. Established strict application rules for the core "Viewfinder" graphic element to ensure visual consistency across print and digital collateral.
More Work
Identity and printed collateral
Inaugural issue editorial design